5 Things Your Website Must Do to Attract More Clients
Your website is more than just an online presence—it’s a 24/7 salesperson for your business. Whether you’re a consultant, creative, or contractor, your website must answer critical questions to turn visitors into paying clients.
If you’re a small service business, this guide will walk you through the five essential things your website must do. And if your current site isn’t quite hitting the mark, consider working with a professional Squarespace designer (like me!) to elevate your online presence.
1. Clearly Explain Who You Are and What You Do
When someone visits your website, they should instantly understand what services you offer and who you serve. A vague or overly complicated introduction can confuse visitors—and confused visitors don’t convert.
What to Include:
A concise, benefit-focused tagline on your homepage.
A clear “About” section that highlights your expertise, values, and mission.
Pro Tip: Use strong visuals, like photos or videos, that align with your brand to make your introduction more memorable.
2. Address Your Ideal Client’s Pain Points
Your website should show visitors that you understand their problems—and that you have the solution. This builds trust and positions your services as the answer they’ve been looking for.
How to Do This:
Use headings and copy that speak directly to your audience’s struggles. For example: “Struggling to create a professional website? Let a Squarespace designer handle it for you.”
Include case studies or testimonials that demonstrate how you’ve solved similar problems for past clients.
When you connect with your audience’s pain points, you’re more likely to convert them into loyal clients.
3. Showcase Your Services with Clarity
A potential client shouldn’t have to dig around to understand what services you offer. Your website needs a dedicated Services page that outlines exactly what you do—and what makes your approach unique.
What to Include:
A list of your services with short descriptions
A pricing guide or starting price for transparency.
A call-to-action on every service description encouraging clients to contact you.
Pro Tip: Break complex services into packages or tiers to make it easier for visitors to choose what’s right for them.
4. Make It Easy to Contact You
A shocking number of websites fail at this basic step: making it simple for visitors to reach out. Your website should have clear, user-friendly contact options to reduce friction in the conversion process.
Essential Elements:
A prominent "Contact" page with a form.
Multiple ways to connect, such as email, phone, or social media links.
A strong call-to-action throughout your website, such as: “Ready to elevate your website? Contact me today!”
Squarespace’s built-in forms make it easy to create professional, customisable contact forms that suit your needs.
5. Prove You’re Worth Trusting
Before someone hires you, they need to trust that you’re the right fit for their project. Build credibility with testimonials, reviews, and examples of your work.
How to Build Trust:
Include a portfolio or gallery showcasing your best projects.
Feature testimonials with specific results or outcomes.
Add logos or badges of certifications, awards, or media mentions to reinforce your expertise.
Pro Tip: Update your portfolio and testimonials regularly to keep them relevant and impressive.
Bonus: Ensure Your Website Reflects Your Expertise
Your website is often the first impression potential clients have of your business. As a Squarespace designer, I can help you create a stunning, functional, and optimised website that captures your brand and convinces visitors to take action.
Let’s Bring Your Website to Life!
Does your website check all the boxes on this list? If not, it may be costing you clients. I specialise in helping small service businesses build professional, conversion-focused websites on Squarespace.
Ready to elevate your website and grow your business? Contact me today to schedule a free consultation!
Let’s transform your website into a powerful tool that drives results for your business.